Privacy Policy

This Privacy Policy applies to all personal information collected by P=MV Health & Fitness via the website located at https://pmv.fitness. By using this website, you agree to the collection, storage, and processing of your personal data in accordance with this policy.

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1. Introduction

At P=MV Health & Fitness, we respect your privacy and are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data. It is designed to ensure compliance with global privacy laws, as well as address emerging privacy and security concerns due to technological advances.

By using our website and services, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree with this policy, please refrain from using our services.

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2. What is Personal Information?

Personal data refers to any information that relates to an identified or identifiable individual. This includes data that can be used to directly or indirectly identify you, such as your name, address, IP address, or other identifiers.

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3. What Information Do We Collect?

We collect a variety of personal data from you depending on how you use our website. This may include:

• Identity Information: Name, username, password, email address, date of birth.
• Contact Information: Address, phone number, email address.
• Financial Information: Payment details (credit card information, billing address).
• Technical Information: IP address, browser type, operating system, time zone settings, cookies, browsing history, and interactions with our site.
• Behavioral Information: Data about how you use our services, including clicks, page views, interactions, and engagement with marketing content.
• Third-party Data: Information we may receive from third parties (e.g., social media platforms, business partners, advertising networks).
• Sensitive Information: Health data or other sensitive data you voluntarily provide, subject to explicit consent.

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4. How We Collect Your Personal Information

We collect your personal information in the following ways:

• Direct Collection: When you provide information directly to us, such as when you register, purchase products, subscribe to our newsletter, or contact us.
• Automatic Collection: Through cookies, web beacons, and other tracking technologies (such as Google Analytics, Facebook Pixel, etc.). This allows us to gather information about your browsing activities, preferences, and device interactions.
• Third-Party Sources: We may obtain information from third parties (e.g., social media platforms, business partners, payment processors) to enhance your experience and improve our services.

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5. Use of Cookies and Other Tracking Technologies

We use various cookies and similar tracking technologies to ensure the optimal performance of our website and provide a personalized experience. These technologies include:

• Strictly Necessary Cookies: Essential for website operation (e.g., session management).
• Performance Cookies: Used to analyze the performance of our website and identify areas for improvement.
• Functionality Cookies: To enable features such as remembering preferences, language selection, etc.
• Targeting/Advertising Cookies: Used to deliver targeted advertising content based on your preferences.

Managing Cookies:
You can manage your cookie preferences through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.

For detailed information on the cookies we use, please refer to our [Cookie Policy].

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6. Purpose of Data Collection

We collect and process your personal data for the following purposes:

• Service Delivery: To provide and manage our products and services and to process your transactions.
• Customer Support: To assist you with inquiries, troubleshooting, and support.
• Improvement of Services: To enhance the functionality, content, and security of our website and services based on user behavior.
• Legal Compliance: To fulfill legal obligations, including fraud prevention, compliance with tax laws, and responding to legal requests.
• Marketing: To send you promotional materials, newsletters, and targeted advertisements, with your consent.
• Security: To detect, prevent, and respond to security incidents, fraud, or abuse of our services.

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7. Security of Personal Data

Encryption and Secure Storage:
We implement state-of-the-art encryption technologies to protect your personal data, particularly sensitive information (e.g., payment details). All data is encrypted using TLS (Transport Layer Security) and stored on secure, encrypted servers.

Regular Security Audits:
We conduct regular security audits and vulnerability assessments to detect and mitigate any risks to your data.

Two-Factor Authentication (2FA):
For enhanced security, we offer two-factor authentication (2FA) for your account to ensure that only you can access your data.

Breach Response Plan:
In the event of a data breach, we will notify affected users within 72 hours, in line with GDPR requirements. We will provide the necessary guidance and support to help you protect your information.

Data Minimization:
We only collect and retain the minimum amount of personal data necessary to fulfill our services. Data retention policies are in place to ensure data is not stored longer than necessary.

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8. Data Retention and Deletion

We retain your personal data only for as long as necessary for the purposes outlined in this policy or as required by law (e.g., tax or legal obligations). Once your data is no longer needed, we securely delete or anonymize it.

You can request the deletion of your data at any time by contacting us, and we will delete it within the legally required timeframe.

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9. User Rights and GDPR Compliance

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can correct any inaccurate or incomplete data.
• Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
• Right to Restriction of Processing: You can request that we limit how we use your personal data.
• Right to Data Portability: You can request a copy of your personal data in a machine-readable format to transfer it to another service.
• Right to Object: You can object to the processing of your personal data in certain situations, including direct marketing.

To exercise these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

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10. Third-Party Transfers

We may share your personal data with third parties for purposes such as analytics, marketing, and service provision. These third parties include:

• Payment Processors: For processing payments and transactions securely.
• Marketing and Analytics Providers: To personalize your experience and deliver targeted content.
• Cloud Storage Providers: For data storage and backup purposes.

We ensure that these third parties meet the highest standards of data protection and comply with relevant laws, such as the GDPR or CCPA. Any transfers of your data to third-party processors outside of the UK/EU will be governed by appropriate safeguards (e.g., Standard Contractual Clauses).

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11. International Transfers and Safeguards

If we need to transfer your personal information outside of the UK or EU, we will ensure that:

• Adequate safeguards are in place to protect your privacy rights (e.g., using Standard Contractual Clauses).
• The country or organization receiving your data has sufficient privacy protections in place, as determined by the UK or EU.

We will ensure that your personal data is protected by contracts and monitoring mechanisms in line with GDPR or applicable laws.

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12. Use of AI and Machine Learning

We may use Artificial Intelligence (AI) and Machine Learning (ML) algorithms to enhance your experience on our website. These technologies help personalize content, optimize product recommendations, and improve customer support. We strive to ensure transparency in these processes and will provide you with the option to opt-out of such automated decision-making where applicable.

Example Update:

"We may use automated decision-making processes, including artificial intelligence (AI) and machine learning (ML) algorithms, to improve your experience on our website. These processes help personalize content, optimize product recommendations, and ensure better customer service. You can request more information or object to any automated decision-making process by contacting us."

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13. Blockchain and Decentralized Technologies

If we incorporate decentralized technologies such as blockchain in the future, we will update our Privacy Policy to explain how your data is processed within these technologies. Blockchain's immutability could affect the ability to delete data, and we will provide you with information on how we manage data in such contexts.

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14. Quantum Computing and Data Security

As quantum computing technology evolves, we will adopt appropriate security measures to ensure that your data remains protected against potential future risks associated with advances in computing. We are committed to monitoring developments in quantum encryption and will update our practices accordingly.

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15. Consent Management and Opt-In Mechanisms

We use a Consent Management Platform (CMP) to ensure that all users provide explicit consent before we process their personal data. You can manage and update your consent preferences at any time via our website.

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16. Privacy Policy Updates

We reserve the right to update this Privacy Policy periodically to reflect changes in laws, regulations, or our practices. All updates will be communicated to you via email or through a notice on our website.

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17. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us through https://pmv.fitness/contact/.